"Hamilton" Boosts Disney+ App Downloads by 74%; Quibi Struggling to Attract Viewers
July 7, 2020
Disney Plus via AP
The Hamilton movie that premiered on Disney+ on July 3 has made a big splash for the streaming platform, spurring a 74 percent increase in app downloads in the U.S. over the July 4 weekend as compared to weekends in June, Variety reports. The Disney+ app was also downloaded at a 46.6 percent higher rate internationally as well over the weekend. The surge is expected to have been a positive for the platform's subscriber gains as well, which already stood at 54.5 million in early May, only six months after it launched. Meanwhile, the platform Quibi, which specializes in "quick bites" of TV, 10-minutes or less, has struggled to gain traction since its launch in April, Vulture reports. The platform started with 50 original shows, with a promise to roll out 125 more by the end of the year, and attracted a slew of big name talent. However, Quibi's app dropped to 294th in June, and with the exception of a couple shows, most aren't finding much audience. With the initial free 90-day trial expiring for many subscribers this month, the platform could be staring at a a subscriber base of 500,000 or less.